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In today’s digital landscape, pressing publish on a piece of content  just isn’t enough to attract optimal visibility. To encourage engagement and reach a wider audience, posting and sharing content across multiple platforms is key! Creating a smart and adaptable content strategy will allow you to best utilise your work, time and money. Often referred to as ‘sawdust’, the byproducts of your output are just as important as the original content itself. There’s an incredible amount content that can be...

What was once a simple application to share images, Instagram has transformed into a cost-effective marketing tool for businesses both large and small. Instagram is a fantastic tool for sales growth, increased exposure and especially brand awareness. Like anything good, it’s never easy – and if it’s easy, it’s never good! There are right ways, and wrong ways to use this platform that can sometimes blow out costs and waste valuable marketing time and resources. To use this social media platform...

Your Instagram is filled with beautiful imagery, you’ve mastered the art of the hashtag and your captions are fresh and informative- so why isn’t your follower count growing? Your content will keep your current audience actively engaged, but serious growth requires a few additional tools. Engage with likeminded people and businesses Think of your Instagram page as if it were a bricks and mortar store. You’ve opened your store on a street where there are already many businesses, some of which...

In today’s social landscape, a beautiful Instagram feed is not enough to grow your channel. If the content you’re presenting to your audience isn’t engaging or relevant to their interests, their fingers will quickly find the unfollow button.  To take your feed from average to must-follow, here are the top most engaging social media post types trending right now. FLAT LAYS Flat lays are a simple, yet effective way to drive awareness of your brand in a creative and visually appealing...

If there’s one thing that is guaranteed in this world, it’s that Facebook likes to change – a lot, and regularly. Now the platform has introduced its latest feature that aims to further engage its growing audience. With an emphasis on offering users content that matters to them, the Instant Articles features is now available for all online publications. As a natural progression from photo and video features, Facebook now allows users to view written content at an incredibly rapid speed. What...