There are over 1 billion websites on the Internet. That figure must be worrisome for businesses who have built a website with a goal in mind. So how do you develop a website that will stand out from the crowd? What are the prerequisite elements that will ensure that your bounce rate is kept at bay and conversion is sky high? We will show you!
Developing a website is like creating a recipe. To guarantee a relishing experience, certain ingredients are must-haves.
Here are 13 elements you must have in mind as you develop your website;
1. Build with the user in mind
This is pivotal to setting the sound foundation to build upon. It is important to put into consideration your target audience’s preferences. Do in-depth research aimed towards understanding how they think, what they’d like to see, and how they digest information.
2. Your website should represent everything your brand stands for
Yes, it’s important to consider your target user’s preferences; however, we don’t recommend that you lose your brand identity in the process. Without compromise, make sure your values are effectively communicated on your website.
3. Mobile friendly website is not negotiable
It is not enough to know that the world has gone digital. It is equally important to understand that the world has also gone mobile. According to Stone Temple, in 2018 alone, 58% of website visits came from mobile devices. So building a mobile responsive website is the way to go! Here is more reason why you should build a responsive website, it is all back to the digital marketing trend you should know.
4. Make navigation easier
Users want to be able to move about a website with ease. Make sure your navigation keys are simple and not complicated. Also ensure that there are not too many things seeking the user’s attention, such that they are being pulled in different directions. Remember, attention span online is usually at a minimum, so make sure you direct potential customers where they need to go.
5. Remember the all-powerful call-to-action
Websites are developed to meet specific goals. Strategic placement of call-to-action is the gateway to meeting these goals. Make them obvious, strong, and easy to use.
6. Visual appeal is key
Say NO to boring colour, themes, and fonts. This will ensure that your visitors have a ‘love at first sight’ experience right at the moment they land on your page.
7. About Us
It’s safe to say that many web developers in Melbourne know that an ‘About Us’ page is more than a necessity. But what they may not know is how to craft the copy of this page. Your ‘About Us’ page must get to the point as quickly as possible, without cutting out vital information. The points should include who you are, what you do, how you do it, and the values you hold dear.
8. Convert text information to videos
You should try out background videos. Placing a short video that concisely explains what’s new with your company, an upcoming event, or even your profile will reduce the amount of text on your website. Also, research has proven that the brain processes visual information 60,000 times faster than text.
9. Website load time is still a thing
The is because attention span online is on a steady decline. This is why you can’t afford to take chances because your user will not wait around. Ensure all bugs are fixed and the website runs smoothly.
10. Don’t forget the search box
The search box help to visit users on your website find information quickly with a search box. Place it right at the top of the page, and ensure it actually serves its purpose.
11. Make the best use of whitespace
A jam-packed website hardly appeals to the visual sense. Ensure that the space between graphics, margins, texts, and columns are uniform and well defined.
12. Use interesting images
The importance of using attention-grabbing images cannot be overemphasized. When left with an option to either use text or image to pass information across, choose an image. Remember, ‘a picture is worth a thousand words’. To improve performance and SEO, use optimized images too!
13. Include links to your social media pages
Linking your website and social media pages is a two-way street. When you remember to put your website link in your social media page bio, don’t forget to do the same on your website. Clicking a social media icon to follow a page is one of the easiest call-to-action visiting users perform.
If you have identified that some of these 13 elements are missing on your website, then it’s time for an update. Contact us today to make things right!