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June 2018

You’ve seen the pure joy on the face of your customers after their stellar facial or haircut - You know what you’re doing is incredible work, and you’d love to have more of it to show! Unfortunately, translating this feeling from the salon to the real world can be challenging. In the competitive Melbourne market, hair and beauty is as much about the experience as it is about the result, and the best salons know that digital marketing is the...

You’ve got the followers, yet every time you do a promotion, your conversions crash and burn. You spend thousands on advertising and SEO, but your enquiries have flatlined. What's the deal?   The importance of the right audience   If you think successful business is about traffic and numbers, you’re only really looking at part of the equation. While we all want traffic - digital or otherwise - successful business owners know that it’s also about the quality of those visitors that really matter....