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Author: Lee Douglas

If you work in fitness in Australia, you know your business is based around your passion for seeing the results your clients make. But what about your business results? It’s easy to let your marketing fall to the wayside, especially in the face of handling clients, management and other business requirements. As specialists in Lifestyle Audiences, we’ve seen multitudes of PTs, Gyms and Fitness boutiques make the same erroneous mistakes with their digital marketing, over and over. Are you guilty...

If you’ve invested hard earned money into your marketing, it can be incredibly frustrating to have a poor sales conversion. As a Business owner, you no doubt see an investment in marketing as an investment into yourself, and as traffic increases and the PPC average costs drop, its easy to believe they’re on a surefire path to success - But then, no sales. Ouch. What's going on?   Firstly, take a step back and take a look at your timeline - and...

You’ve seen the pure joy on the face of your customers after their stellar facial or haircut - You know what you’re doing is incredible work, and you’d love to have more of it to show! Unfortunately, translating this feeling from the salon to the real world can be challenging. In the competitive Melbourne market, hair and beauty is as much about the experience as it is about the result, and the best salons know that digital marketing is the...

You’ve got the followers, yet every time you do a promotion, your conversions crash and burn. You spend thousands on advertising and SEO, but your enquiries have flatlined. What's the deal?   The importance of the right audience   If you think successful business is about traffic and numbers, you’re only really looking at part of the equation. While we all want traffic - digital or otherwise - successful business owners know that it’s also about the quality of those visitors that really matter....

You’ve got the followers, yet every time you do a promotion, your conversions crash and burn. You spend thousands on advertising and SEO, but your enquiries have flatlined. What's the deal?   The importance of the right audience   If you think successful business is about traffic and numbers, you’re only really looking at part of the equation. While we all want traffic - digital or otherwise - successful business owners know that it’s also about the quality of those visitors that really matter....

Whether you’re an established brand or completely new to the market, the facts remain the same: The success of your product or service depends on a loyal fan base who will continue to purchase from, remain loyal to, and endorse your brand. Discovering this audience can be at best educational and create real revenue - but at worst, leave you with single digits of conversions and little else to show for it.   If you’re familiar with marketing before the digital era,...

Whether you're just starting out, or you're ready to take your established brand to the next level, gaining traction with audience growth can be a stressful time. How can you find your audience, attract your tribe and see a conversion from followers who are really interested in what you have to offer? Our follower growth service is one of the most in demand packages we offer, and for a good reason. You can read more about it here, including our...

One of the most important things a business should have is an attractive, functional web presence - not only for brand visibility, but to generate leads for your business and give your clientele a point of conversion.   Previously, this has been a massive pain point for fledgling businesses - developing a website had often come with a large investment cost - but this has been greatly democratised in the last five years, however, with the advent of platforms such as...

One million followers. 20,000 page views per day. Sixty click throughs a minute. These all sound fantastic, right? That brand must be killing it? Not necessarily.   “Vanity metrics”, a term coined by start up guru Eric Ries, refers to growth metrics that tend to look impressive, but don’t truly reflect the success of the campaign or the business. Easily manipulated and highly unstable, vanity metrics often get brought out to reflect innovation but rarely show more than opportunity.   In the context of...

Running a small business is often like running a tight ship. Time, money and knowledge are all finite resources that your company cannot afford to lose, and in your quest to keep the business humming with minimal fallout from these valuable areas, perception can quickly overtake reality.   We find a lot of small business owners and entrepreneurs immediately dismiss the idea of working with a marketing agency because their perception of outsourcing is outdated.   Expensive, uncaring and only interested in profit, marketing...