+61(3) 8060 7514
MON - FRI: 09:30 AM - 5:30 PM

Facebook

One million followers. 20,000 page views per day. Sixty click throughs a minute. These all sound fantastic, right? That brand must be killing it? Not necessarily.   “Vanity metrics”, a term coined by start up guru Eric Ries, refers to growth metrics that tend to look impressive, but don’t truly reflect the success of the campaign or the business. Easily manipulated and highly unstable, vanity metrics often get brought out to reflect innovation but rarely show more than opportunity.   In the context of...

In today’s social landscape, a beautiful Instagram feed is not enough to grow your channel. If the content you’re presenting to your audience isn’t engaging or relevant to their interests, their fingers will quickly find the unfollow button.  To take your feed from average to must-follow, here are the top most engaging social media post types trending right now. FLAT LAYS Flat lays are a simple, yet effective way to drive awareness of your brand in a creative and visually appealing...

If there’s one thing that is guaranteed in this world, it’s that Facebook likes to change – a lot, and regularly. Now the platform has introduced its latest feature that aims to further engage its growing audience. With an emphasis on offering users content that matters to them, the Instant Articles features is now available for all online publications. As a natural progression from photo and video features, Facebook now allows users to view written content at an incredibly rapid speed. What...