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Innovation

If you’ve invested hard earned money into your marketing, it can be incredibly frustrating to have a poor sales conversion. As a Business owner, you no doubt see an investment in marketing as an investment into yourself, and as traffic increases and the PPC average costs drop, its easy to believe they’re on a surefire path to success - But then, no sales. Ouch. What's going on?   Firstly, take a step back and take a look at your timeline - and...

One of the most important things a business should have is an attractive, functional web presence - not only for brand visibility, but to generate leads for your business and give your clientele a point of conversion.   Previously, this has been a massive pain point for fledgling businesses - developing a website had often come with a large investment cost - but this has been greatly democratised in the last five years, however, with the advent of platforms such as...