+61(3) 8060 7514
MON - FRI: 09:30 AM - 5:30 PM

Instagram

One million followers. 20,000 page views per day. Sixty click throughs a minute. These all sound fantastic, right? That brand must be killing it? Not necessarily.   “Vanity metrics”, a term coined by start up guru Eric Ries, refers to growth metrics that tend to look impressive, but don’t truly reflect the success of the campaign or the business. Easily manipulated and highly unstable, vanity metrics often get brought out to reflect innovation but rarely show more than opportunity.   In the context of...

What was once a simple application to share images, Instagram has transformed into a cost-effective marketing tool for businesses both large and small. Instagram is a fantastic tool for sales growth, increased exposure and especially brand awareness. Like anything good, it’s never easy – and if it’s easy, it’s never good! There are right ways, and wrong ways to use this platform that can sometimes blow out costs and waste valuable marketing time and resources. To use this social media platform...

Your Instagram is filled with beautiful imagery, you’ve mastered the art of the hashtag and your captions are fresh and informative- so why isn’t your follower count growing? Your content will keep your current audience actively engaged, but serious growth requires a few additional tools. Engage with likeminded people and businesses Think of your Instagram page as if it were a bricks and mortar store. You’ve opened your store on a street where there are already many businesses, some of which...

In today’s social landscape, a beautiful Instagram feed is not enough to grow your channel. If the content you’re presenting to your audience isn’t engaging or relevant to their interests, their fingers will quickly find the unfollow button.  To take your feed from average to must-follow, here are the top most engaging social media post types trending right now. FLAT LAYS Flat lays are a simple, yet effective way to drive awareness of your brand in a creative and visually appealing...