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Running a small business is often like running a tight ship. Time, money and knowledge are all finite resources that your company cannot afford to lose, and in your quest to keep the business humming with minimal fallout from these valuable areas, perception can quickly overtake reality.   We find a lot of small business owners and entrepreneurs immediately dismiss the idea of working with a marketing agency because their perception of outsourcing is outdated.   Expensive, uncaring and only interested in profit, marketing...

What was once a simple application to share images, Instagram has transformed into a cost-effective marketing tool for businesses both large and small. Instagram is a fantastic tool for sales growth, increased exposure and especially brand awareness. Like anything good, it’s never easy – and if it’s easy, it’s never good! There are right ways, and wrong ways to use this platform that can sometimes blow out costs and waste valuable marketing time and resources. To use this social media platform...