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Our Real Guide to Digital Marketing

While most businesses have a general idea of what digital marketing is, we come across a lot of frequently asked questions about the what, why and how of what we know best.

Our Guide to Digital Marketing is a comprehensive collection of not only some of the fundamentals of digital marketing, but also a collation of questions asked by our clients, peers and followers.

If you’ve got a question you’d like answered, you can suggest it to us here or using the form below.

What is Digital Marketing?

Digital Marketing refers to the collective promotion of products or services across all digital media formats. Some common examples of digital marketing include:

  • Advertisements you see in your Facebook, Instagram or Twitter feed by brands or pages you are not following (Social media marketing)
  • Answers on Google with the word ‘Ad’ next to them (Adwords)
  • Advertisements on web pages, some of which may be for products or services you’ve just looked at on another page (Google Ad Network, Display Advertising using re marketing techniques)
  • Blogs, landing pages and videos (Content marketing)

What's the difference between social media marketing and digital marketing?

Social media marketing refers to campaigns created that utilise social media as a presentation platform. Common forms of social media marketing include Facebook advertising, Sponsored posts on Twitter and Linkedin, and content curation on Instagram.

Social media marketing is a type of digital marketing. Digital marketing is inclusive of campaigning that also involves digital formats and platforms beyond social media, such as Google Adwords or SMS marketing.

What is meant by ``PPC``?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

CPC, CPA, CPM - What do these all mean?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

Why is digital marketing important?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

Is Digital Marketing expensive?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

What is SEO?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

Why is SEO so important?

Pay Per Click “PPC” is a catch-all term referring to any digital marketing strategy that correlates to a click on an ad. Pay per click essentially means that an advertiser pays a certain amount for each click their ad receives.

Let’s get started

What happens next?

We get in contact

We'll get in touch with you the same day for a quick chat so you can tell us all about your brand, and where you want to take it.

We'll make a plan

Our team will construct a package perfectly tailored to you that outlines pricing and everything it encompasses. No surprises!

We get to work

Congratulations! You'll be on boarded with your new marketing team, who begin research and development. Exciting times are ahead!