Whether you’re just starting out, or you’re ready to take your established brand to the next level, gaining traction with audience growth can be a stressful time. How can you find your audience, attract your tribe and see a conversion from followers who are really interested in what you have to offer? Our follower growth service is one of the most in demand packages we offer, and for a good reason. You can read more about it here, including our follower guarantees.
In the meantime, here’s a few tips you can implement immediately to grow that following.
Get your hashtags right, and in the right place
Hashtags allow your content to become immediately searchable by users seeking a specific topic. While you may be tempted to use any top tag on your content, regardless of subject, be aware that correct context = correct audience. Tagging a handbag as #holiday is not what that audience wants to see!
A question we also get asked about is hashtag placement. Too many hashtags in the caption of an instagram post can look at best a little messy, and at worst, desperate for engagement. We opt for using the first comment for your selected hashtags, as this allows for the post to appear in a search without marring the impact of your caption.
If you’re experimenting with hashtags, don’t forget to keep up to date with new rules and regulations, especially in the wake of the GDPR update. This handy guide from Later is a great starting point.
Find your feel, and stick with it
“Branding” isn’t just about your logo – it’s about how you present all communications from your brand, from tone of voice to the platforms you can be found on. You add further influence to your brand by remaining consistent, which allows your audience to know what to expect and see more of what they enjoy.
On instagram, it’s especially important to find a groove and consistency for both posting schedules and the actual look of your feed. Discover what imagery you know you can continue to produce on an ongoing basis, and continue to polish this. As for consistency, scheduling tools ensure your content is being posted at the time of your choosing, which also means you can set and forget. Perfect!
Give some to get some
The golden ticket to a high following on Instagram is engagement, engagement, engagement! Commenting on other’s instagrams posts is a sure fire way to start a connection with like minded people, and pushes your brand further to any third party who might notice your comment. Don’t forget to also follow others, and ensure you’re responding to their comments on your posts as well. This is a volume based game, as well as a quality one, so make sure you’re dedicating multiple times per day to discover new content to follow and comment on.
Sound exhausting or overwhelming? Get the professionals on your side with our Instagram Growth packages. From follower strategy only to full service photography, curation and scheduling, we can tailor a package to your need. Find out more here.