CREATE. ENGAGE. CONVERT.
Grow your tribe with proven results.
At Tailor Digital, we are data driven – That’s why it is a requirement for all our influencers to share snapshots of key outcomes for your post, located in the business settings of Instagram. This data is then correlated in a tailored report, giving you and your sales team a quantitative ROI on your investment.
That ROI is our focus from the first moments of your campaign. We work with you and your influencers to develop briefing, execution expectations, and manage initial negotiations and pre screening.
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70% of millennial consumers are influenced by the opinions and recommendations of their peers in buying decisions (Source). With the easy access and relate-able content influencers provide, more and more people under 35 consider influencers an extension of their peer group, and trust the opinions shared by them. Because they are not viewed as ‘celebrities’, the approach ability factor is higher – The audience believes the lifestyle led is achievable, and resonates strongly.
Gone is the strictly celebrity-only endorsement for brands, as we see more and more influential bloggers and vloggers collaborate with major companies like L’Oreal, Go-Pro and Air BnB. Why? Because they are connected to their audience in a way that maximises trust and generates engagement.
As the internet is crowded out with opinions, influencers sit above the fold due to years of establish trust through ongoing content and engagement. Products gifted to influencers are shared with a captivated audience who feel personally connected, and the right product with the right influencer can be a breakthrough moment for any marketing team.
Influencer marketing was previously thought to be only available to brands with huge reach and deep pockets. With the Tailor Group Influencer Marketing method, we make Influencer reachout painless, more affordable, and guarantee data to get an accurate read on your ROI.
Social influencers and brands in Melbourne both know the importance of a large following – But don’t discount the waves made by micro influencers. With less followers but higher engagement, these influencers are local, trusted and high value.
Our network of high impact micro influencers are the perfect fit for local brands looking to increase their awareness. Speak to us today about how we can help you with your Influencer Marketing Australia needs.
Engagement refers to the likes and comments a piece of content receives – Essentially, what actions individuals have taken to expressive their opinion about what they have seen. While engagement for our clients is a minor KPI, we understand that a highly engaged influencer is a sign of having strong influence on their audience, and therefore more likely to make conversions for the brand they represent or share.