If you’re not getting the full picture, do you really know the impact of your influencer?
If you’ve ever reached out to influencers before, you will understand the trepidation that prevents most growing businesses from exploring this explosive new style of digital marketing.
Traditionally, a brand would reach out to an influencer they hope correlates to their brand, and offer products/services and possibly payment in exchange for a post. If the partnership goes well, the influencer will create beautiful content, post up at the right time with the right tags, and you should see a correlative audience flock to your brand. If it doesn’t, you might get an average post, and no return on your investment.
At Tailor Digital, we are data driven – That’s why it is a requirement for all our influencers to share snapshots of key outcomes for your post, located in the business settings of Instagram. This data is then correlated in a tailored report, giving you and your sales team a quantitative ROI on your investment.
That ROI is our focus from the first moments of your campaign. We work with you and your influencers to develop briefing, execution expectations, and manage initial negotiations and pre screening.