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KING ISLAND DAIRY

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Your New Party Favourite: Brand Awareness Through Facebook Advertising

The king of social is the ideal platform for the queen of social occasions. The elegance of a grazing platter was translated across Facebook using highly targeted advertising, encouraging party aficionados of every level to try their hands at platter creation and wine pairings.

The brand translated as an accessible touch of sophistication through videos taking the viewer step by step through the fine art of grazing tables, and offered a beginners guide to cheese that was neither condescending nor – pardon the pun – cheesy.

The selectively developed audience by the digital marketing team continues to optimise across campaigns, further developing the reach and engagement of the King Island Dairy brand. Decadent visuals across images and video saw immediate interaction, with posts regularly shared and commented on by passionate consumers across Australia. The result? The name and taste of tiny King Island, Tasmania, on lips from coast to coast.

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