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STTOKE

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Reinforce The Lifestyle

With competitors in the reusable cup space focused on an environmentally driven consumer base, Sttoke sidestepped this inundated market by offering a unique point of difference – Style.

As a lifestyle product, Sttoke instead offered an opportunity to combine aspiration with the benefits of “going green”, and required a strategy accordingly.

With Tailor Digital’s exclusive access to Melbourne’s best influencers, the Sttoke launch night was a created as an opportunity for the product to be placed in the most stylish hands possible. Activation points were created to further enhance the experience, including a branded photography opportunity and an engravers station, so attendees could have their initials engraved on their new Sttoke cups.

PR further expanded the reach of the brand with the inclusion of reaching out to influencers. The launch was covered by Broadsheet Melbourne, The Urban List, Melbourne Lyf, and Bean Scene Magazine. Articles ensured the product launch gained credible source traction, as well as the peer based strategy of influencer involvement alone.

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