Search Engine Optimisation (SEO) is the actions undertaken to have your website appear highly ranked in relevant searches done on Google, Bing and Yahoo Search. Being the world’s largest search engine, our work focuses on Google optimisation, where we create a strategy of complex tasks to help your website score highly for researched keywords, which in turn brings more traffic to your website.
75% of people never click beyond the first page of their search result. If an answer or destination that works isn’t showing, the average user is more likely to reword their search query than click to the second page of results. Time poor, people are less inclined to treat Google search as a means for just browsing – If you are searching you, are seeking!
Many factors contribute to how you are ranked, including site content, meta data (information that isn’t on the page but impacts the way the website is read), the website’s age and, of course, traffic. In 2017, 46.8% of the world’s population accessed the internet, and 3.5 billion searches are made each day. Translated locally to Melbourne and Australia, hundreds of thousands of people are using Google as a means to find their next purchase, event or service. If you’re not showing up in that first page, you may be missing out on ready and willing customers.