THE THREE RULES ALL SUCCESSFUL RESTAURANTS AND CAFES APPLY TO THEIR DIGITAL MARKETING
Successful restaurants, cafes and bars don’t happen by coincidence. As more visitors look to online search to pick their next spot, you need to ensure your brand is front and centre, ready to convert.
KEEP THEIR VOICE CONSISTENT
Successful hospitality brands know that their brand should be consistent across all platforms. This means the images, tone of voice and placement of ads and media are reflective of who they are, and what they have to offer.
TARGET (AND RE-TARGET) THEIR EXACT AUDIENCE
In a sea of advertisements, one ad is simply not enough for anyone to recall a brand. Top cafes, bars and restaurants all know that retargeting audiences who have shown an interest in their venue is more likely to result in a visit, and hopefully loyalty. Targeting the right audience = retargeting the audience that are ready to be your new patron.
MAKE GREAT OFFERS
This great offer doesn’t mean a discount or sale. Top bars and restaurants all know that what they have to offer has to look, feel and be presented in top form. Don’t think just mentioning your name and a quick snap of the interior is enough – Create a story, and offer an experience.
WORK WITH THE EXPERTS AT TAILOR DIGITAL
WE KNOW DIGITAL MARKETING FOR RESTAURANTS AND CAFES
We’ve worked extensively with hospitality groups that know word of mouth just simply isn’t enough to bring in and create new, loyal customers. From small local cafes to city central hot spots, we’ve helped scores of brands secure their foothold through clever social media marketing, incredible content and photography, and retargeting methods that ensure the people interested in your food, drinks and hospitality know exactly how to find you.
GET A RESPONSE BACK IN JUST 2 HOURS
We want to know all about your brand – Send your enquiry now, and we’ll have one of our digital account managers contact you within 2 hours when sent between 9am and 4pm Monday – Friday AEST.
Need a new audience for your business? Our tailored Facebook advertising solution is a low cost, high return way to increase awareness of your brand and gear towards conversion.
Our team of in-house experts will provide you with set-and-forget solutions to grow your Instagram channel, and increase your brand awareness online.
Our genuine follower growth strategy is so effective, we guarantee 10,000 new followers in 12 months, or we work for free*.
Utilising our exclusive lists, we’ve developed a management system that opens up Influencer Marketing to small and large businesses alike.
An exceptional business website, for less than you’d expect. We specialise in WordPress web development, building responsive sites with a full user guide handover as standard after the build is completed.
SEO + PPC
Get your website found. We deep dive into relevant keywords, and employ off site and on site strategies to create the ideal SEO strategy for your brand, encouraging relevant traffic and high quality users.
TAILOR YOUR DIGITAL MARKETING EXPERIENCE FROM START TO FINISH
T H E S E R V I C E S Y O U N E E D , T H E W A Y Y O U W A N T .
Your business is unique, so why compromise on a one-size-fits-all digital marketing service strategy? We’ll give you expert guidance and recommendations for products, services and overall strategy, and work with you to create a combination that effectively promotes and enhances your brand online. The outcome? An investment in your brand, with no excess spend.
Want to see what we can do? Check out our latest digital marketing works with cafes, restaurants and bars below.
ABOUT TAILOR GROUP
YOUR CROSS PLATFORM SPECIALISTS IN EVERYTHING SOCIAL MEDIA AND DIGITAL
We are specialists in lifestyle audiences – men and women everywhere with discerning tastes, and a commitment to brands that offer aspiration, innovation and style. You can find us spread across the globe working with local and international brands, or visit us at our Head Office in Melbourne, Australia.Enquire Now
THE YEAR FOR US SO FAR
LET’S GET STARTED ON YOUR NO OBLIGATIONS QUOTE
SOCIAL MEDIA AGENCY FOR RESTAURANTS AND CAFES
In 2018, we are embracing technology more than ever. As humans become more nomadic, often moving away from their home towns to seek fortune elsewhere, the digital age has given us a chance to stay close to those we love the most through convenient mediums like social media, videos calls and no doubt VR in the near future. But what does this have to do with digital marketing?
Everything. With personal reference being the number one driver for consumer decisions, the change of medium for how we refer our friends and family to products and services is groundbreaking. Unlike traditional marketing, digital marketing offers an opportunity that is both effective and measurable.
Previously, a marketing agency would need to throw hundreds of thousands of dollars into print advertisement, radio, tv and other channels, not knowing realistically what kind of traffic that would generate for their clients. While viewers could be measured, how could anyone really count the amount of people actually purchasing as a result of those investments?
Now, a digital marketing agency Melbourne can follow the full buyers journey for their client’s campaigns. Not only can we take in potential reach, but we can also view the actual engagement of projects, the actions made as a result of them, and how they converted.
For small businesses, working with a digital marketing company in Melbourne is a smart decision. Professional involvement ensures correct and effective campaigns, further education than an in-house hire, and the knowledge that your time can be better spent on more important areas of your business. You can read about more benefits of small business digital marketing agency Melbourne relationships here.
Forget likes – We’re focused on your real results.
Our digital marketing strategy encompasses two essential elements of successful business practice – Social proofing through brand awareness, and revenue building.
Of course, you need to see a return on your marketing investment. Our marketing service encompass actionable opportunities for consumers to invest in your product or service, using as direct a route as possible. We focus on targeted audience with a higher likelihood to purchase, and present them with content across social media marketing channels that delight and engage.
While committing to this, brands also experience the optimisation of an essential step in successful sales – Awareness and consideration. Through our follower growth services, and social media management packages, we acknowledge the need for social validation of brands online. A strong follower number, and high social media engagement signals to other consumers the trust and legitimacy of a brand, inviting new consumers to further consider them in their journey. Brand awareness is essential, and a large focus when introducing new labels to the market.
Tailor Group has developed an industry reputation for as the go-to Digital Marketing agency in Melbourne for fashion and lifestyle brands. Growing from this, we also define ourselves as stand outs in a range of other industries due to the knowledge gained from lifestyle audiences. You can read about what a lifestyle audience is here.
For nearly five years, we have continued to develop strategies, tools and software pipelines that better encompass the needs of a range of clients. Our Melbourne Digital Marketing clients enjoy highly engaged connection with us, including a personal account manager, a willingness to educate, and the in-house capability for extensive creative activation, such as event management and photography, graphic design and other ad hoc creative requirements.
Tailor Group was founded by two people who know best the power of digital marketing in Melbourne and beyond. Lisa Teh, a fashion influencer joined Thom Whilton, a fashion and design influencer, in the creation of Couturing.com, Melbourne’s go-to for fashion news and discoveries. Seeing first hand the opportunities of web based marketing, they founded C-Creative, later becoming Tailor Group. Read more about the company, ethos and team here.