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If you’ve invested hard earned money into your marketing, it can be incredibly frustrating to have a poor sales conversion. As a Business owner, you no doubt see an investment in marketing as an investment into yourself, and as traffic increases and the PPC average costs drop, its easy to believe they’re on a surefire path to success - But then, no sales. Ouch. What's going on?   Firstly, take a step back and take a look at your timeline - and...

You’ve seen the pure joy on the face of your customers after their stellar facial or haircut - You know what you’re doing is incredible work, and you’d love to have more of it to show! Unfortunately, translating this feeling from the salon to the real world can be challenging. In the competitive Melbourne market, hair and beauty is as much about the experience as it is about the result, and the best salons know that digital marketing is the...

You’ve got the followers, yet every time you do a promotion, your conversions crash and burn. You spend thousands on advertising and SEO, but your enquiries have flatlined. What's the deal?   The importance of the right audience   If you think successful business is about traffic and numbers, you’re only really looking at part of the equation. While we all want traffic - digital or otherwise - successful business owners know that it’s also about the quality of those visitors that really matter....

You’ve got the followers, yet every time you do a promotion, your conversions crash and burn. You spend thousands on advertising and SEO, but your enquiries have flatlined. What's the deal?   The importance of the right audience   If you think successful business is about traffic and numbers, you’re only really looking at part of the equation. While we all want traffic - digital or otherwise - successful business owners know that it’s also about the quality of those visitors that really matter....

Whether you’re an established brand or completely new to the market, the facts remain the same: The success of your product or service depends on a loyal fan base who will continue to purchase from, remain loyal to, and endorse your brand. Discovering this audience can be at best educational and create real revenue - but at worst, leave you with single digits of conversions and little else to show for it.   If you’re familiar with marketing before the digital era,...