Permit us to tweak a popular saying- ‘the world has gone digital’ to say that the ‘world is GOING digital’.
The world of digital marketing is an ever-changing terrain. Just when you think you have seen it all, a new feature is rolled out that makes things even better. Check out what are the expectation vs reality of Digital Marketing you should know.
Digital Marketing; Then vs Now
Back when social media first came into the scene; it was simply a platform that offered the opportunity to connect with people we cared about. Now, it offers so much more.
The rapid rise of social media platforms like Facebook, Instagram, and Twitter didn’t escape business owners’ notice. So in no time, savvy entrepreneurs and brands identified the powerful marketing potential of the digital space and they jumped on it. As more businesses began to approach customers and sell products/services online, social media platforms also started making relevant adjustments towards making these avenues business friendly.
From then till now, more businesses have continued to utilize digital marketing strategy because of its proven effectiveness. And why not? Everyone seems to be on their smartphones these days, hence, traditional marketing channels like newspaper ads are becoming less effective by the day. And as Seth Godin said, “Marketing is a contest for people’s attention”, therefore it’s important for brands to recognize that the digital space is now the battleground for this contest.
Digital Marketing; The future
Based on recent trends and consumer behaviour, here are a few things we think digital marketing has in store for brands and consumers one year from now.
- Brand to customer interactions will move to a new level via the use of instant messengers and chatbots. Although chatbots are not new to the digital marketing scene, a lot of brands are yet to fully maximize its potential. According to a recent study done by Relay, only 0.5% of 1000 trending B2B companies on CrunchBase use Chatbot. This percentage is expected to increase as brands begin to realize how it can increase customer satisfaction and increase their overall customer base.
- Video content is already a big deal, but we expect it to become even bigger in the next year. The importance of video as a storytelling or marketing tool cannot be overemphasized. Hubspot reports that social video consumption rises by 100% every year.
- Voice-driven search queries are on the rise. It has, therefore, become obvious that this will have a huge impact on your digital marketing strategy in the next year – specifically SEO. Comscore has predicted that 50% of all searches in 2020 will be done without a screen.
Is your business voice search ready? Does your marketing strategy have all the necessary tools to be able to withstand the changes that are bound to come in the next year?
If you answered ‘No’ to these questions, we would like to work with you. Contact us today to update your digital marketing plan and help your business get ready for the future!